Webvertising : the ultimate Internet advertising guide /
It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details th...
| Corporate Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
Morgan Kaufman,
2000.
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| Series: | HOTT guide.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money. |
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| Physical Description: | 1 online resource (270 pages) : illustrations. |
| ISBN: | 9783322867933 (electronic bk.) 3322867935 (electronic bk.) |