Webvertising : the ultimate Internet advertising guide /

It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details th...

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Bibliographic Details

Corporate Authors:	SpringerLink (Online service), SCN Education B.V
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : Morgan Kaufman, 2000.
Series:	HOTT guide.
Subjects:	Internet advertising. Internet marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book