Creating customer value through strategic marketing planning : a management approach /
Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations."--BOOK JACKET.
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Boston :
Kluwer Academic Publishers,
[2001]
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Search Result 1