Creating customer value through strategic marketing planning : a management approach /

Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations."--BOOK JACKET.

Bibliographic Details

Main Author:	Nijssen, E. J. (Edwin Jacob), 1963-
Corporate Author:	SpringerLink (Online service)
Other Authors:	Frambach, Ruud T., 1965-
Format:	eBook
Language:	English
Published:	Boston : Kluwer Academic Publishers, [2001]
Subjects:	Marketing > Decision making. Marketing > Management. Marketing > Prise de décision. Marketing > Gestion. Klantgerichtheid. Marketing. Strategisch management. Electronic books.
Online Access:	Connect to the full text of this electronic book