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Creating customer value through strategic marketing planning : a management approach /

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Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations."--BOOK JACKET.

Bibliographic Details
Main Author: Nijssen, E. J. (Edwin Jacob), 1963-
Corporate Author: SpringerLink (Online service)
Other Authors: Frambach, Ruud T., 1965-
Format: eBook
Language:English
Published: Boston : Kluwer Academic Publishers, [2001]
Subjects:
Marketing > Decision making.
Marketing > Management.
Marketing > Prise de décision.
Marketing > Gestion.
Klantgerichtheid.
Marketing.
Strategisch management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations."--BOOK JACKET.
Physical Description:1 online resource (152 pages) : illustrations.
Bibliography:Includes bibliographical references (pages 147-152) and index.
ISBN:9781475732771 (electronic bk.)
1475732775 (electronic bk.)