Customer relationship management : the ultimate guide to the efficient use of CRM /
This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapt...
| Corporate Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Braunschweig/Wiesbaden :
Vieweg,
[2001]
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| Edition: | 1st ed. |
| Series: | HOTT guide.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition. |
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| Item Description: | "April 2001"--Title page verso. Electronic resource. |
| Physical Description: | 1 online resource (406 pages) : illustrations. |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| ISBN: | 9783322849618 (electronic bk.) 3322849619 (electronic bk.) |