Customer relationship management : the ultimate guide to the efficient use of CRM /

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapt...

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Bibliographic Details

Corporate Authors:	SpringerLink (Online service), SCN Education B.V
Format:	eBook
Language:	English
Published:	Braunschweig/Wiesbaden : Vieweg, [2001]
Edition:	1st ed.
Series:	HOTT guide.
Subjects:	Customer relations > Management. Betriebliches Informationssystem. Kundenmanagement. Electronic books.
Online Access:	Connect to the full text of this electronic book