Contemporary issues in multinational strategy and structure /

Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration. They face strong incentives to maximize economies of scale in research and development, purchasing, production and marketing, and encounter low barriers in the dissemination of technologies and...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Brock, David M. (Editor), Birkinshaw, Julian M. (Editor)
Format: eBook
Language:English
Published: Wiesbaden : Gabler, 2004.
Series:Management International Review ; volume 44, number 2004/1.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration. They face strong incentives to maximize economies of scale in research and development, purchasing, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.
Item Description:Special issue of: Management international review volume 44, number 1 (2004).
Physical Description:1 online resource (152 pages)
Bibliography:Includes bibliographical references.
ISBN:9783322909992
3322909999