Strategic relationship marketing /
There is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity, interdependence, partnership and transparency vis-a-vis every single customer create more and "...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Berlin ; London :
Springer,
[2002]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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