Strategic relationship marketing /

There is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity, interdependence, partnership and transparency vis-a-vis every single customer create more and "...

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Bibliographic Details

Main Authors:	Hougaard, Søren (Author), Bjerre, Mogens, 1959- (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berlin ; London : Springer, [2002]
Subjects:	Relationship marketing. Strategic alliances (Business) Industrial management. Relatiemarketing. Marketing. Klantgerichtheid. Electronic books.
Online Access:	Connect to the full text of this electronic book