Positioning theory and strategic communications : a new approach to public relations research and practice /

Bibliographic Details
Main Author: James, Melanie
Corporate Author: Ebook Library
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York : Routledge, 2014.
Series:Routledge new directions in public relations and communication research.
Subjects:
Online Access:Connect to the full text of this electronic book

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