Positioning theory and strategic communications : a new approach to public relations research and practice /

Bibliographic Details
Main Author:	James, Melanie
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York : Routledge, 2014.
Series:	Routledge new directions in public relations and communication research.
Subjects:	Public relations. Public relations > Research. BUSINESS & ECONOMICS > Advertising & Promotion. Electronic books.
Online Access:	Connect to the full text of this electronic book

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