Positioning theory and strategic communications : a new approach to public relations research and practice /
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| Format: | eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York :
Routledge,
2014.
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| Series: | Routledge new directions in public relations and communication research.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | 1 online resource (243 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781134615254 (electronic bk.) 1134615256 (electronic bk.) 1306874939 (electronic bk.) 9781306874939 (electronic bk.) 1315886081 (electronic bk.) 9781315886084 (electronic bk.) |