APA (7th ed.) Citation

James, M. (2014). Positioning theory and strategic communications: A new approach to public relations research and practice. Routledge.

Chicago Style (17th ed.) Citation

James, Melanie. Positioning Theory and Strategic Communications: A New Approach to Public Relations Research and Practice. Abingdon, Oxon ; New York: Routledge, 2014.

MLA (9th ed.) Citation

James, Melanie. Positioning Theory and Strategic Communications: A New Approach to Public Relations Research and Practice. Routledge, 2014.

Warning: These citations may not always be 100% accurate.