Developing successful marketing strategies /

Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies and tactics. Central to the development of marketing strategy is the use of the m...

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Bibliographic Details

Main Author:	Randazzo, Gary W. (Author)
Format:	Book
Language:	English
Published:	New York : Business Expert Press, [2014]
Edition:	First edition.
Series:	Marketing strategy collection.
Subjects:	Marketing > Management. Marketing > Planning.