Social marketing and behaviour change : models, theory and applications /

'This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behaviour change theories of relevance to social marketing and is complemented with illustrative case studies to provide practical guidance on the use of the sele...

Full description

Bibliographic Details
Main Authors:	Brennan, Linda L. (Author), Binney, Wayne (Author), Parker, Lukas (Author), Aleti, Torgeir (Author), Nguyễn, Đăng Minh (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Cheltenham, UK : Edward Elgar, 2014.
Subjects:	Social marketing. Consumer behavior. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Pt. I. Theories and their uses in social marketing
pt. II. Rational
economic models (cognitive models)
pt. III. Behavioural models (conative models)
pt. IV. Emotional models (affective models)
pt. V. Socio-cultural
ecological models
pt. VI. Multi-theory models
pt. VII. 'Buying' or 'consumer' behaviour decision models
pt. VIII. Social change models in social marketing
pt. IX. Social marketing and behaviour change : where to from here?