Social marketing and behaviour change : models, theory and applications /

'This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behaviour change theories of relevance to social marketing and is complemented with illustrative case studies to provide practical guidance on the use of the sele...

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Bibliographic Details

Main Authors:	Brennan, Linda L. (Author), Binney, Wayne (Author), Parker, Lukas (Author), Aleti, Torgeir (Author), Nguyễn, Đăng Minh (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Cheltenham, UK : Edward Elgar, 2014.
Subjects:	Social marketing. Consumer behavior. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book