Technology distribution channels : understanding and managing channels to market /

"Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services ava...

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Bibliographic Details

Main Author:	Dent, Julian, 1957-
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2014.
Subjects:	Marketing channels. Technology > Marketing. Business planning. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Strategic Planning. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book