Handbook of Service Marketing Research /

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.

Bibliographic Details

Other Authors:	Rust, Roland T., Huang, Ming-Hui
Format:	eBook
Language:	English
Published:	Cheltenham : Edward Elgar Publishing, 2014.
Series:	Elgar original reference.
Subjects:	Advertising. Marketing. Service industries > Marketing. Service industries > Marketing. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book