Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business /

"See your offering through the buyer's eyes for more effective marketingBuyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive co...

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Bibliographic Details

Main Author:	Revella, Adele (Author)
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2015]
Subjects:	Consumer behavior. Marketing > Management. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Consumer Behavior. BUSINESS & ECONOMICS / Marketing / Direct. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book