Handbook of research on integrating social media into strategic marketing /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Hajli, Nick, 1979-
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, [2015]
Subjects:	Internet marketing. Marketing > Social aspects. Social media. Strategic planning. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online