Coping with retail giants : gaining an edge over discounters /

Retailing is the moment of truth in the capitalistic market system because the results of all the economic activity and economic gains are delivered to the consumer through retailing. If the economic system is creating consumer value, retailing is the main deliverer of it. Manufacturer's effort...

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Bibliographic Details

Main Author:	Samli, A. Coskun (Author)
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, [2015]
Edition:	First edition.
Subjects:	Stores, Retail > Management. Retail trade > Management. Marketing > Management. Small business > Management. Consumer behavior. Discount houses (Retail trade) BUSINESS & ECONOMICS / Entrepreneurship. BUSINESS & ECONOMICS / Industries / Retailing. BUSINESS & ECONOMICS / Organizational Behavior.