Cool : how the brain's hidden quest for cool drives our economy and shapes our world /

A bold argument that our "quest for cool" shapes modern culture and the global economy. Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances over so...

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Bibliographic Details

Main Author:	Quartz, Steven (Author)
Other Authors:	Asp, Anette, 1976-
Format:	Book
Language:	English
Published:	New York : Farrar, Straus and Giroux, [2015]
Edition:	First edition.
Subjects:	Consumer behavior. Consumption (Economics) > Social aspects. Brain. BUSINESS & ECONOMICS / Consumer Behavior.