Sales ethics : how to sell effectively while doing the right thing /
"Do ethics pay? In an attempt to answer this question, the authors analyze the economic theories that might rehabilitate ethics in the world of sales and turn them into an effective tool for conducting negotiations. This book proposes a bottom-up approach that starts from an analysis of sales a...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
BEP, Business Expert Press,
2015.
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| Edition: | First edition. |
| Series: | Giving voice to values on business ethics and corporate social responsibility collection.
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| Subjects: |
Table of Contents:
- Why read a book on sales ethics?
- The key concepts in sales ethics
- The economic theories underlying sales ethics
- Preparing for negotiations
- The phases of sales ethics
- Conclusions: the second step
- FAQ: Our answers to your questions.