Sales ethics : how to sell effectively while doing the right thing /

"Do ethics pay? In an attempt to answer this question, the authors analyze the economic theories that might rehabilitate ethics in the world of sales and turn them into an effective tool for conducting negotiations. This book proposes a bottom-up approach that starts from an analysis of sales a...

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Bibliographic Details

Main Authors:	Alessandri, Alice (Author), Aleo, Alberto (Author)
Format:	Book
Language:	English
Published:	New York, NY : BEP, Business Expert Press, 2015.
Edition:	First edition.
Series:	Giving voice to values on business ethics and corporate social responsibility collection.
Subjects:	Selling > Moral and ethical aspects. Business ethics.