Marketing scales handbook : multi-item measures for consumer insight research. Volume 8 /

Bibliographic Details
Main Author:	Bruner, Gordon C., 1954- (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Forth Worth, Texas, USA : GCBII Productions, LLC, [2015]
Subjects:	Marketing research > Statistical methods > Handbooks, manuals, etc. Scaling (Social sciences) > Handbooks, manuals, etc. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references.
ISBN:	9780692395837 0692395830