Marketing scales handbook : multi-item measures for consumer insight research. Volume 8 /

Bibliographic Details
Main Author:	Bruner, Gordon C., 1954- (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Forth Worth, Texas, USA : GCBII Productions, LLC, [2015]
Subjects:	Marketing research > Statistical methods > Handbooks, manuals, etc. Scaling (Social sciences) > Handbooks, manuals, etc. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online