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Why people (don't) buy : the go and stop signals /

Bibliographic Details
Main Authors:	Chakravarti, Amitav (Author), Thomas, Manoj (Author)
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015.
Subjects:	Consumer behavior. Marketing research.

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