Why people (don't) buy : the go and stop signals /

Bibliographic Details

Main Authors:	Chakravarti, Amitav (Author), Thomas, Manoj (Author)
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015.
Subjects:	Consumer behavior. Marketing research.