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Why people (don't) buy : the go and stop signals /

Bibliographic Details
Main Authors: Chakravarti, Amitav (Author), Thomas, Manoj (Author)
Format: Book
Language:English
Published: Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015.
Subjects:
Consumer behavior.
Marketing research.
Description
Physical Description:xv, 223 pages ; 23 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781137466679
1137466677