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The future of marketing : strategies from 18 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer /

Bibliographic Details
Main Author:	Johnson, Nick (Author)
Format:	Book
Language:	English
Published:	Old Tappan, New Jersey : Pearson Education, Inc., [2015]
Subjects:	Marketing. Marketing > Management. Marketing > Case studies. Branding (Marketing) > Case studies. Case studies. Branding (Marketing)

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