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The future of marketing : strategies from 18 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer /

Bibliographic Details
Main Author: Johnson, Nick (Author)
Format: Book
Language:English
Published: Old Tappan, New Jersey : Pearson Education, Inc., [2015]
Subjects:
Marketing.
Marketing > Management.
Marketing > Case studies.
Branding (Marketing) > Case studies.
Case studies.
Branding (Marketing)

West Campus Library: Stacks

Holdings details from West Campus Library: Stacks
Call Number: HF5415 .J545 2015
 
Call Number Status Get It
HF5415 .J545 2015 Available