The future of marketing : strategies from 18 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Old Tappan, New Jersey :
Pearson Education, Inc.,
[2015]
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| Subjects: |
| Physical Description: | x, 257 pages : illustrations ; 24 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780134084503 0134084500 |