Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money /
"Nonprofits are communicating more often and in more ways than ever before, but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content mark...
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
[2013]
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| Edition: | First edition. |
| Series: | Jossey-Bass nonprofit guidebook series.
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| Subjects: |
Table of Contents:
- Finding a new path: the power of content marketing
- Hearing the call of the wild: the case for changing your communications approach
- Understanding this trek: how content marketing is different
- Planting your flag at the destination: setting content marketing goals and measuring progress
- Who will go with you: redefining your marketing relationships
- Making friends on the trail: what supporters, participants, and influencers want from you
- Deciding on your trail name: The voice and style you want to be known for
- Carrying the load: how to staff your content marketing strategy
- Envision the journey: preparing your content marketing plan
- Mapping it out: sketching out your big picture communications timeline
- What you'll talk about: deciding on the core topics you want to be known for
- Building your itinerary: designing your editorial calendar and adding your original content to it
- Conserving energy on the trail: repurposing your original content
- Handling surprises along the way: how to merge in what you can't plan
- Set out on your trek: implementing your content marketing strategy
- Living in the moment: create relevant content for here and now
- Your Swiss Army Knife: reliable nonprofit content that always works
- Foraging and filtering: curating content created by others
- The best trail mix recipe ever: adding metaphors and humor to your communications
- High tech on the trail: how technology helps
- The right provisions for the journey: what you need to know about the channels you choose
- Websites
- Blogs
- Print newsletters
- Twitter Google+
- Video
- Images
- Mobile devices.