Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money /

"Nonprofits are communicating more often and in more ways than ever before, but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content mark...

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Bibliographic Details

Main Author:	Leroux Miller, Kivi, 1969-
Format:	Book
Language:	English
Published:	San Francisco : Jossey-Bass, [2013]
Edition:	First edition.
Series:	Jossey-Bass nonprofit guidebook series.
Subjects:	Nonprofit organizations > Marketing.