Determinants of private label attitude : predicting consumers brand preferences using psychographics /

Bibliographic Details

Main Author:	Weiss, Stefanie (Author)
Corporate Author:	EBSCOhost
Other Authors:	Kucera, Mag. Silvia S. (author of preface.)
Format:	eBook
Language:	English
Published:	Wiesbaden : Springer Gabler, [2015]
Series:	BestMasters.
Subjects:	Brand choice. Consumers' preferences. House brands. Psychographics. Electronic books.
Online Access:	Connect to the full text of this electronic book