Sponsorship in marketing : effective communication through sports, arts and events /

"Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on or...

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Bibliographic Details

Main Author:	Cornwell, T. Bettina
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2014.
Subjects:	Corporate sponsorship. Special events > Marketing. Sports sponsorship. Performing arts sponsorship. BUSINESS & ECONOMICS > Advertising & Promotion. Electronic books.
Online Access:	Connect to the full text of this electronic book