Strong brands strong relationships /

Bibliographic Details

Corporate Author:	ebrary, Inc
Other Authors:	Fournier, Susan (Editor), Breazeale, Michael, 1964- (Editor), Avery, Jill (Editor)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2015.
Subjects:	Brand name products. Brand loyalty. Branding (Marketing) Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book