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Advertising media planning : a brand management approach /

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Bibliographic Details
Main Author: Kelley, Larry D., 1955-
Corporate Author: EBSCOhost
Other Authors: Jugenheimer, Donald W., Sheehan, Kim
Format: eBook
Language:English
Published: London : Routledge, 2015.
Edition:Fourth edition.
Subjects:
Advertising media planning.
Brand name products.
Marketing.
BUSINESS & ECONOMICS / Advertising & Promotion.
Electronic books.
Online Access:Connect to the full text of this electronic book
Search Result 1
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by Kelley, Larry D., 1955-
Published 2008
Table of contents only
Book
Search Result 2
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by Kelley, Larry D., 1955-
Published 2004
Book
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