Advertising media planning : a brand management approach /

Bibliographic Details

Main Author:	Kelley, Larry D., 1955-
Corporate Author:	EBSCOhost
Other Authors:	Jugenheimer, Donald W., Sheehan, Kim
Format:	eBook
Language:	English
Published:	London : Routledge, 2015.
Edition:	Fourth edition.
Subjects:	Advertising media planning. Brand name products. Marketing. BUSINESS & ECONOMICS / Advertising & Promotion. Electronic books.
Online Access:	Connect to the full text of this electronic book