Sales promotion decision making : concepts, principles, and practice /

Bibliographic Details

Main Authors:	Ogden-Barnes, Steve (Author), Minahan, Stella (Author)
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:	First edition.
Series:	Marketing strategy collection.
Subjects:	Sales promotion. advertising consumer promotions decision making marketing monetary promotions nonmonetary promotions retail sales promotion Electronic books.
Online Access:	Connect to the full text of this electronic book