City branding and new media : linguistic perspectives, discursive strategies and multimodality /

Bibliographic Details

Main Author:	Paganoni, Maria Cristina (Author)
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2015.
Series:	Palgrave pivot.
Subjects:	City promotion. Government Web sites. Government marketing. Internet in public administration.