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Winning in emerging markets : a road map for strategy and execution /

Rather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations.

Bibliographic Details
Main Author: Khanna, Tarun
Other Authors: Palepu, Krishna G., 1954-, Bullock, Richard J.
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business Press, [2010]
Subjects:
Commerce.
International business enterprises.
Globalization > Economic aspects.
Marketing > Management.
Internationales Management.
Markterschliessung.
Wettbewerbsstrategie.
Internationalisierung.
Emerging Market.
Description
Summary:Rather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations.
Physical Description:xii, 247 pages ; 24 cm
Bibliography:Includes bibliographical references (pages 217-230) and index.
ISBN:9781422166956 (alk. paper)
1422166953 (alk. paper)