Winning in emerging markets : a road map for strategy and execution /

Rather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations.

Bibliographic Details

Main Author:	Khanna, Tarun
Other Authors:	Palepu, Krishna G., 1954-, Bullock, Richard J.
Format:	Book
Language:	English
Published:	Boston, Mass. : Harvard Business Press, [2010]
Subjects:	Commerce. International business enterprises. Globalization > Economic aspects. Marketing > Management. Internationales Management. Markterschliessung. Wettbewerbsstrategie. Internationalisierung. Emerging Market.