The simplicity cycle : a field guide to making things better without making them worse /

The award-winning engineer, Air Force lieutenant colonel and author of F.I.R.E offers a road map for designing winning new products, services and business models, and shows how to avoid complexity-related pitfalls in the process. Humans make things every day, whether it's composing an e-mail, c...

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Bibliographic Details
Main Author: Ward, Dan (Lieutenant Colonel)
Format: Book
Language:English
Published: New York : HarperBusiness, [2015]
Edition:First edition.
Subjects:
Table of Contents:
  • Soda, swordsmen, and road maps
  • The journey begins
  • The journey continues
  • Using the simplicity cycle
  • On hard work and design
  • The doldrums, they happen
  • Travelogues and archetypes
  • Final thoughts: on maps and journeys.