The simplicity cycle : a field guide to making things better without making them worse /

The award-winning engineer, Air Force lieutenant colonel and author of F.I.R.E offers a road map for designing winning new products, services and business models, and shows how to avoid complexity-related pitfalls in the process. Humans make things every day, whether it's composing an e-mail, c...

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Bibliographic Details

Main Author:	Ward, Dan (Lieutenant Colonel)
Format:	Book
Language:	English
Published:	New York : HarperBusiness, [2015]
Edition:	First edition.
Subjects:	Technology > Social aspects. Complexity (Philosophy) New products. Product design. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Development / General. BUSINESS & ECONOMICS / General.