Cover Image

Capturing, analyzing, and managing word-of-mouth in the digital marketplace /

Bibliographic Details
Corporate Author: EBSCOhost
Other Authors: Rathore, Sumangla, 1978- (Editor), Panwar, Avinash, 1977- (Editor)
Format: eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2016]
Subjects:
Telemarketing.
Online social networks.
Blogging
Brand building
Competitive advantage
Facebook
Purchasing behavior
Social media
Tourism promotion
Viral marketing
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781466694507
1466694505