Capturing, analyzing, and managing word-of-mouth in the digital marketplace /

Bibliographic Details
Corporate Author:	EBSCOhost
Other Authors:	Rathore, Sumangla, 1978- (Editor), Panwar, Avinash, 1977- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2016]
Subjects:	Telemarketing. Online social networks. Blogging Brand building Competitive advantage Facebook Purchasing behavior Social media Tourism promotion Viral marketing Electronic books.
Online Access:	Connect to the full text of this electronic book

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