Value chain marketing : a marketing strategy to overcome immediate customer innovation resistance /
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| Corporate Author: | |
| Format: | Thesis eBook |
| Language: | English |
| Published: |
Cham ; New York :
Springer,
[2015]
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| Series: | Contributions to management science.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Description based on print version record. Electronic resource. |
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| Physical Description: | 1 online resource (271 pages) : illustrations. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783319113760 (electronic bk.) 3319113763 (electronic bk.) |
| ISSN: | 1431-1941 |