Value chain marketing : a marketing strategy to overcome immediate customer innovation resistance /

Bibliographic Details
Main Author:	Hintze, Stephanie (Author)
Corporate Author:	ebrary, Inc
Format:	Thesis eBook
Language:	English
Published:	Cham ; New York : Springer, [2015]
Series:	Contributions to management science.
Subjects:	New products > Marketing. Marketing > Computer simulation. Electronic books.
Online Access:	Connect to the full text of this electronic book

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